Making More Than Just Guitars


More than 45 years ago, I had a dream to build a vintage inspired guitar for myself. It all came to fruition in the back of our little vintage guitar shop in the Chicago area when we started Hamer Guitars in 1973. Some people say we started the “Boutique” electric guitar trend—but I never saw it like that. I was just doing what I loved—making cool stuff. 


A lot has happened since then. I’ve built instruments for lots of my musical heroes, and worked for many famous brands in the guitar world—Gibson, Fender, Gretsch, Guild and a whole lot more. I’ve helped build—and rebuild—small shops and big factories around the world. I’ve won awards, been on TV and interviewed by more magazines than I can remember. It’s been a crazy ride. But none of that matters as much as the pure joy of making stuff with my hands for people who share my passion for the guitar. 

Today, I’m still making sublime guitars for people who care about music. No advertising company, no fancy PR firm, no speaking tours, no fan club, no big box stores—just me in my little shop. Just like before.

With the help of a few of my compadres from the “old” shop, I’m able to offer a line of guitars that you’ll go to first, and cherish like works of hand-built art. We don’t make a ton of guitars, but that’s not the point is it?

Jol Dantzig Guitars
The end of a good day in the little shop

I’m focused on character and individuality—guitars that look and feel broken in without resorting to scratches and dings. I use an old school finishing technique that makes them warm and friendly to your touch. These instruments remind me of old guitars I saw when I was a kid in the 1960s; when guitars were hand-hewn instruments not glossy appliances.

Are we “boutique?” I’m not the one to answer that—it’s just a return to my roots. Looking back, I realize we weren’t the first to craft “boutique” instruments, but it surely was the birth of “Modern Vintage.” To my friends and customers who have supported me, I give sincere thanks for opening this new chapter in my life. And, to those of you who have yet to join our tribe, I hope we will make a guitar with a vintage soul for you before it’s all over. There’s still a lot of cool stuff to do.

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Jol Dantzig is a guitar builder, designer, writer and filmmaker. He has worked for Gibson, Fender, Guild, Ovation, Gretsch, and was a founding partner of Hamer guitars—one of the first boutique custom guitar brands. Dantzig’s work has been played by hundreds of artists including Sting, Steve Stevens, Larry Coreyell, Dug Pinnick, Billy Gibbons, Keb Mo’, Nick Lowe, KK Downing, Glenn Tipton, John Abercrombie, Glen Campbell, Rick Nielsen, Kenny Vaughan, Lita Ford, James Honeyman Scott, Elliott Easton, Andy Summers, Peter Frampton, Martin Barre, Lyle Workman, Brad Gillis, George Harrison, Jeff Ament, Dweezil Zappa, Jeff Tweedy, Nancy Wilson—and many others.