Golden Age or Glowing Sunset?

Every ten years or so over the last five decades a major publication has featured a big story about how rock is dead and the guitar is going the way of the accordion. Recently I read about how EDM is killing guitar-oriented music and that an entire generation is growing up without the power chord or jingle-jangle of guitar. My reaction was pretty much the same as it has always been—not so fast. How can the guitar be on the wane when so many different instruments are being offered—and sold at bargain prices? Or will that be the cause of its demise? Part of the guitar’s appeal has always been its status as a rebel’s badge, which is pretty hard to justify when there are more guitars than there are people.

Typical Day at the Big Box Brand

If you read the guitar magazines or visit online guitar-centric sites, you’ll have noticed that there are more brand names than ever before. In fact, it seems that there are almost more guitar companies than there are bands. For a player, this is heaven—so many designs and configurations to choose from! The vast offering of styles makes it a good bet that if you crave something, there’s somebody out there who can supply it for you at a price you can afford. There are vintage styles, modern styles, hybrids and mutant mashups in every color imaginable and some not to imaginable. Certainly this is a buyer’s market.


But what about the builders? Can you imagine being in competition not only with offshore giants who can build a finished guitar for under $30, but with hundreds (or thousands) of local garage-based businesses? For some, it’s just a hobby where real profit isn’t important. This is the case for a lot of builders who are happy to make a few instruments a month down in the basement. It keeps them busy and maybe even pays for itself—if they don’t look at their time as costing anything.

I quickly compiled a list of some of the guitar brands being sold today. This list is by no means complete or comprehensive. In fact, my list contains just a fraction of what’s out there. Perhaps you’ve heard of some of them. I ran out of patience before I ran out of names to type. Did I mention your favorite?

Peerless Guitars

Farida Guitars

Paul Rhoney Guitars

Banning Guitars

Blu Guitars

Wood Hagan Guitars

Veritas Guitars

Volta Guitars

Yamaha Guitars

Doppler Guitars

Lollar Guitars

Ham-tone Guitars

Gibson Guitars

Rickenbacker Guitars

Electra Guitars

Warlatron Guitars

Peavey Guitars

RS Guitarworks

Agile Guitars

Dudley Customs

Harden Engineering

Landric Guitars

Grosh Guitars

Dreamer Guitarworks

Fujigen Guitars

D’Angelico Guitars

Dean Guitars

Wayne Guitars

DBZ Guitars

Warr Guitars

Stewart Guitars

Carl Barney Guitars

Washburn Guitars

Scott French Guitars

Vesper Guitars

Koll Guitars

Fano Guitars

Moonstone Guitars

b3 Guitars

Zolla Guitars

Framus Guitars

Trussart Gutars

LAG Guitars

Ronin Guitars

Fender Guitars

HiTone Guitars

Ruokangas Guitars

St. Blues Guitars

McElroy Guitars


MDX Guitars

Collings Guitars

Ritter Instruments

Crafter Guitars

Viktorian Guitars

Giles Guitars

Mike Lull Guitars

Taylor Guitars

Francis Guitars

Maton Guitars

Kramer Guitars

Takamine Guitars

Martin Guitars

Godin Guitars

Gretsch Guitars

Duesenberg Guitars

Hofner Guitars

SB MacDonald

Creston Guitars

LaRose Guitars

Hoyer Guitars

M-Tone Guitars

Ibanez Guitars

Recording King Guitars

Suhr Guitars

G&L Guitars

Blade Guitars

Musicman Guitars

ESP Guitars

Fretlight Guitars

Zager Guitars

Schroeder Guitars

Potvin Guitars

Virgil Guitars

Lieber Guitars

Fliski Guitars

Black Pearl Guitars

Abyss Guitars

Abel Axe

Ed Clark Guitars

Abyss Guitars

Driskill Guitars

Andrews Guitars

Dragonfly Guitars

Farnell Guitars

Melancon Guitars

Michael Kelly Guitars

Ted Crocker Guitars

Tom Anderson Guitars

Batson Guitars

Greenfield Guitars

Mauel Guitars

Sexauer Guitars

Gadow Guitars

Fodera Guitars

Warrior Guitars

Abita Guitars

Ace Guitars

Bourgeois Guitars

Fleishman Guitars

Knaggs Guitars

K-Line Guitars

Campbell American Guitars

Conklin Guitars

Delaney Guitars

Learn guitars

McInturf Guitars

Sadowsky Guitars

Pensa Guitars

Novax Guitars

Stevens Guitars

Artinger Guitars

Dragonfly Guitars

Marchione Guitars

DiPinto Guitars

McNaught Guitars

Minarik Guitars

Nash Guitars

Moser Guitars

TV Jones Guitars

DeTemple Guitars

John Carruthers Guitars

GJ3 Guitars

Brubaker Guitars

GMP Guitars

Henman Guitars

Ken Parker Guitars

Malden Guitars

Tonesmith Guitars

Triggs Guitars

Zion Guitar Technology

US Masters Guitars

Bear Creek Guitars

Bell Custom Guitars

Dingwall Guitars

Dolan Guitars

Chafin Guitars

Bolin Guitars

AXL Guitars

Heritage Guitars

James Tyler Guitars

Leach Guitars

Michael Tuttle Guitars

Myka Guitars

Boris Guitars

MJ Guitars

Norton Guitars

S3 Guitars

Jackson Guitars

Tradition Guitars

Veillette Guitars

Chappell Guitars

Electrical Guitar Company

Byrd Guitars

Knutson Luthierie

King Blossom Guitars

Bootleg Guitars

Austin Guitars

A E Guitars

Grove Guitars

J. Backlund Guitars

Gigliotti Guitars

Hanson Musical Instruments

Benavente Guitars

KXK Guitars

North American Instruments

Red Rocket Guitars

Black Mesa Guitars

Chris Larkin Guitars

Larry Alan Guitars

Motorave Guitars

DGN Guitars

Malinosky Guitars

LSL Guitars

Crook Custom Guitars

Branch Guitars

Cycfi Research

EER Customs

Decava Guitars

Bacorn Guitars

Maret Guitars

RWK Guitars

Russell Guitars

McSwain Guitars

Schaefer Guitars

DeLacugo Guitars

Switch Guitars

Tsunami Guitars

Becker Guitars

Benedict Guitar Company

Gene Liberty Guitars

Citron Guitars

Hallmark Guitars

McCurdy Guitars





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Jol Dantzig is a guitar builder, designer, writer and filmmaker. He has worked for Gibson, Fender, Guild, Ovation, Gretsch, and was a founding partner of Hamer guitars—one of the first boutique custom guitar brands. Dantzig’s work has been played by hundreds of artists including Sting, Steve Stevens, Larry Coreyell, Dug Pinnick, Billy Gibbons, Keb Mo’, Nick Lowe, KK Downing, Glenn Tipton, John Abercrombie, Glen Campbell, Rick Nielsen, Kenny Vaughan, Lita Ford, James Honeyman Scott, Elliott Easton, Andy Summers, Peter Frampton, Martin Barre, Lyle Workman, Brad Gillis, George Harrison, Jeff Ament, Dweezil Zappa, Jeff Tweedy, Nancy Wilson—and many others.

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