In my latest column for Premier Guitar I describe the arc of some American manufacturing businesses including guitar factories.
Yesterday I paid a visit to Grover Jackson’s website to see what he’d been up to. The last time we spoke, about a year ago, Jackson had recently started a small guitar-building shop with ex-Fender salesman John Gold and they were building new instruments under the GJ2 name. He’d gotten himself a Fadal CNC and was about to release a new design called the Concorde. I was happy to see Jackson back in the saddle, he’d been an inspiration to me and I loved his original designs. I wished him luck and waited to see what amazing stuff he’d come up with next.
However, when I recently looked at his site, I was a bit surprised to see some pretty straight ahead Strat and Tele clones for sale. Well, maybe I shouldn’t have been surprised at all. It’s a tough marketplace out there if your headstock doesn’t say Gibson, Fender or Martin. The realities of the marketplace are in force even if your name is Grover Jackson. I know from personal experience that copycatting can be a double edged sword. It can make you, but it can cubbyhole you into a second-tier existence.
On a related note, here is my latest column for Premier Guitar.
It’s about how the guitar industry is following a familiar arc. How many Packards, Tuckers, Humpmobiles, or even Pontiacs and Oldsmobiles do you see on the road today? There have been Shelbys, Deloreans, Studebakers, Dusenbergs, Hudsons, and Bricklins out there, trying to do battle against a stacked deck. For those of you who don’t know those names I’ll fill you in—they once were big shots in the car industry.
So to all the small builders out there hanging on by your fingernails, you have my respect and I wish you the best. It’s not easy to survive in the shrinking guitar market—even if you have a famous name.